What makes it “smart”?

We put the user at the center – in all their facets. And we know that there is more to a successful product than just a nice interface.

S = Strategy

Based on our research, UX expertise and experience in a wide range of industries, we are able to advise you on strategic product development decisions and balance user, business, marketing and technology requirements.

With strategic research we ensure that you not only build the product right, but also build the right product.

M = Management

Conducting user research is one thing. Ensuring that the results are shared within the team and made available to all relevant team members and stakeholders (even beyond the current project scope) is another.

Research ops and research repositories can be a great way to streamline your UX activities – and ultimately achieve a higher level of UX maturity.

We’re happy to help you make your UX research activities more efficient, whether you need a freelance consultant or an interim manager.

A = Accessibility

In June 2025, the European Accessibility Act came into force. Since then, compliance with digital accessibility guidelines will be mandatory for many websites.

Beyond standards and guidelines, there are still human needs that want to be uncovered and understood in order to make design truly inclusive.

Let us assist you with our expertise in inclusive research and accessibility testing as well as our own user panel with blind and visually impaired.

R = Research

We specialize on user research in all facets and mixtures of methods – carefully selected to match the requirements of your project (B2B and B2C):

Usability and accessibility tests, interviews, focus groups, ethnographic research and contextual inquiries, card sorting, design and navigation tests, agile testing and rapid prototyping, co-creation workshops, online surveys, research communities, diary studies, Jobs-To-Be-Done, expert reviews, and many more.

T = Training

Everyone talks about UX and you don’t understand a word?

Let us teach you the fundamentals of human-centered design and prepare you for the CPUX certification exam.

Are you looking for a way to train your team in UX management, research methods or interviewing skills? Or do you want to raise awareness of digital accessibility among your company’s stakeholders? Get in touch!