Projects we are particularly proud of
Feel free to contact us for more cases and references!
E-COMM
Our job: Help Google's largest advertisers across EMEA improve the usability and conversion rates of their mobile websites and e-commerce platforms with Design Sprints & Accessibility Testing.
In partnership with Google and UK-based experience design consultancy cxpartners, we developed the Mobile Lab format - a short version of a design sprint focused on conversion optimization of mobile apps and websites.
Originally designed as a face-to-face event, we thoughtfully adapted the format to remote when the pandemic hit.
Since 2020, smartUX has delivered and facilitated this one-day (remote) workshop, consisting of a series of user interviews followed by an ideation session, to nearly 60 renowned e-commerce, finance, travel, food and education companies across Europe - enabling them to improve the user experience of their platforms, prepare for successful A/B testing and significantly increase their conversion rates.
As part of Google's Mobile Lab programme, we have also conducted usability tests with blind and visually impaired people, helping companies such as Booking.com, Zalando and Delivery Hero to raise their awareness of digital accessibility and prepare for the requirements and challenges of inclusive design in their working methods, corporate cultures and organizational structures.
MED TECH
Our job: Support an international medical technology manufacturer to develop innovative and convincing products on the global market for medical devices with User Research & UX Management.
Since 2021, we have been supporting a world leader in ophthalmology and microsurgery solutions, in a range of product and innovation projects of global significance.
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Whether it is capturing the workflows and requirements of international ophthalmologists, clinical staff, technicians and patients to help build a user-centric digital ecosystem.
Or validating different product ideas for a next-generation surgical microscope for spine surgery in Europe, China and the US.
We work hand-in-hand with product teams to define the most appropriate research methods, target audiences and questions so that research findings can be integrated into product development in an efficient and effective way.
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Working closely with the UX design and research team leads, our responsibilities also include promoting and developing the practice of user research across multiple product and design teams, supporting the development of research ops and advising on the implementation of a research repository - to streamline research activities and make insights available to all relevant teams and stakeholders.
HEALTH
Our job: Embed a user-centric mindset within a German health insurance company to facilitate the development of easy-to-use apps and websites based on User Research, Strategic Consulting & UX Training.
Digitalisation does not stop at the public healthcare sector. Neither does user research.
For more than a decade, we have served one of Germany's largest health insurance companies with iterative user research, UX expertise, and strategic consulting, anchoring the principles of human-centered design in the company.
A large number of the insurance's digital offerings are built on our foundational research and have been optimized based on the results of our usability tests and surveys.
These include the websites for private and corporate customers and the electronic patient file, as well as various apps and online services for personal health management (e.g. a digital diabetes assistant, an interactive training program for the prevention and reduction of depressive symptoms, daily support for parents of children with ADHD, etc.).
Most recently, we trained the entire online team (from project managers to department heads) in the basics of HCD (human-centred design) to enable them to meet the requirements of internal stakeholders and external (UX) service providers in the future and to raise the UX maturity of their organization.
WANT TO LEARN MORE ABOUT OUR WORK?
GET IN TOUCH:
Email:
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​Phone:
+49 171 89 70 347
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Based in the beautiful Ammersee region just outside Munich, yet happy to serve you (remotely) from anywhere in the world ;-)